Something Has Got to Give.
People talk a lot about thriving in entrepreneurship. Not enough about the middle—the good weeks, scary weeks, mortgage payments, quiet customers, expensive ideas and figuring out how to ...
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Turns Out, Having a Business and Building a Brand Are Two Different Things!! 🤦🏾♀️
I had the idea. I had the business. Then I discovered the approximately 972 decisions between having something to sell and building something people actually remember.
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So, I Made a Tea Brand.
I had an idea. Technically, I’d had the idea for years. It sat on a vision board. It lived in my head. It occasionally popped up to remind me that I still hadn’t done anything with it. Yo...
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This Started on a Vision Board
In 2016, I put six businesses on a vision board. Because apparently having one idea has never really been my thing. Sipsy was one of them. At the time, I didn’t have all the details figur...
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